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Habits with the brain in mind: Why we do what we do

Routine cue reward

Habits: Why we do what we do

By HBR IdeaCast | Harvard Business Review | Published on June 7, 2012
(to read the full article, click here)

An interview with Charles Duhigg, reporter for The New York Times by the Harvard Business Review about how habits are formed and can be changed.

In his book, Charles describes ‘They (these people) achieved success by focusing on the patterns that shape every aspect of our lives… ‘They succeeded by transforming habits.’

Every habit has three components…

‘There’s a cue, which is like a trigger for the behaviour to start unfolding…

‘A routine, which is the habit itself, the behaviour, the automatic sort of doing what you do when you do a habit…

‘And then at the end, there’s a reward. And the reward is how our neurology learns to encode this pattern for the future….’ 

Charles Duhigg is the author of best-seller The Power of Habit: Why We Do What We Do in Life and Business



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